Guardians of Go-To

Local agency Einwick got in touch with us to bring some characters to life for Go-To’s latest birthday campaign. Chop was commissioned to create a set of four short animations - each spotlighting a different product - along with one hero piece that brought all four together into a single, dreamy showcase. We handled the project end-to-end, from storyboards and design to final animation and static illustrations for supporting assets.

This one was all about vibe over narrative - with a looser, more expressive flow that matched the brief’s pared-back timeline and budget. We helped the client re-scope the original concept to something achievable but still full of flavour.

Visually, we leaned hard into a 90s anime aesthetic - think Sailor Moon energy with modern flair. The result? A lot of love in the comments section, with people asking for a full cartoon version (our inner kids were cheering)